Openfilm Introduces Monetization Program for All Content Providers

Revenue sharing for filmmakers complements cash reward program

MIAMI - March 12, 2009 - Openfilm.com, the video sharing network for independent filmmakers and fans of quality web video, today announced the launch of its ad revenue sharing program available to all Openfilm content providers. The program offers one of the highest revenue shares in the online video industry, with 50 percent of the ad revenue going directly to the filmmaker.

Timothy Pastushkin, CEO of Openfilm, commented, "The revenue sharing program is an important milestone for Openfilm and one that will help our content providers reap the benefits of showcasing their high quality videos on Openfilm." He added, "Openfilm only features quality professional and semi-professional video content, which allows our talented filmmakers to truly stand out and enjoy better exposure."

Because Openfilm pre-screens all video content to ensure quality standards and copyright clearance, every filmmaker on Openfilm is automatically eligible to participate in the revenue sharing program. To date, the site features more than 2200 short films and animation from over 600 content providers. Filmmakers can track their earnings through a reporting interface on the site and collect the money through PayPal or other methods. Now that the program has been launched, the company will focus on increasing CPMs and revenue potential for its content providers.

The ad revenue sharing program is just the latest revenue stream for Openfilm content providers. Openfilm also awards 10 filmmakers with $500 every month. Winners are selected based on a variety of factors, including the creativity and popularity of their films. The February lineup included past winners, Patrick Boivin for his innovative experiments with interactive animation, and Liv Films for their continually popular comedy sketches, as well as:

Media Contact:

Alys Daly

305-815-0312

About Openfilm

Recently named best video sharing site 2008 by Videomaker Magazine, Openfilm is an online community of independent filmmakers, film schools, festivals and audiences who want to discover, watch and share the best web video in high-definition, for free. Launched in July 2008, Openfilm.com boasts now more than 600 channels featuring over 2200 films and animations of all lengths and genres, a database of more than 2000 film festivals, and other tools to help filmmakers market their work. Founders and members of the Openfilm team have produced films and television programs for networks including NBC, MTV, and TLC. For more information, visit http://www.openfilm.com or email to info@openfilm.com.