{"html":"<ul class=\"filtersMenu\">\n  <li class=\"current filter-archives\">\n    <a href=\"#\">Archives<\/a>\n    <div>\n      <ul>\n        <li>\n          <a href=\"\/blogs\/a\/posts\/reload\/?d=&amp;t=online&amp;q=\">All<\/a>\n        <\/li>\n        <li>\n          <a href=\"\/blogs\/a\/posts\/reload\/?d=201201&amp;t=online&amp;q=\">January\u00a0\n                        2012\n                        (1)\n                    <\/a>\n        <\/li>\n        <li>\n          <a href=\"\/blogs\/a\/posts\/reload\/?d=201112&amp;t=online&amp;q=\">December\u00a0\n                        2011\n                        (1)\n                    <\/a>\n        <\/li>\n        <li>\n          <a href=\"\/blogs\/a\/posts\/reload\/?d=201103&amp;t=online&amp;q=\">March\u00a0\n                        2011\n                        (1)\n                    <\/a>\n        <\/li>\n        <li>\n          <a href=\"\/blogs\/a\/posts\/reload\/?d=201012&amp;t=online&amp;q=\">December\u00a0\n                        2010\n                        (1)\n                    <\/a>\n        <\/li>\n        <li class=\"current\">\n          <a href=\"\/blogs\/a\/posts\/reload\/?d=201007&amp;t=online&amp;q=\">July\u00a0\n                        2010\n                        (1)\n                    <\/a>\n        <\/li>\n      <\/ul>\n    <\/div>\n  <\/li>\n<\/ul><div class=\"blogsPostsList\">\n  <div class=\"wrapper blogPostThumb-w300-h84\">\n    <div class=\"item\">\n      <h3>\n        <a href=\"\/blogs\/sourceress\/planning-marketing-strategy-for-an-independent-film\">Planning Marketing Strategy for an Independent Film<\/a>\n      <\/h3>\n      <div class=\"added\">Jul 11th, 2010<\/div>\n      <a href=\"\/blogs\/sourceress\/planning-marketing-strategy-for-an-independent-film\" class=\"blogPostThumb\">\n        <img width=\"300\" height=\"84\" alt=\"\" src=\"http:\/\/img0.openfilm.com\/static\/data\/img\/bpl\/100\/190\/s1_1.jpg\"\/>\n      <\/a>\n      <div class=\"description\"><p>Developing marketing plans for independent features and shorts is becoming a necessity for filmmakers, especially in view of the current financing and distribution challenges facing them.  As co-producer of \"<i>Accused <\/i>\" I've been handling promotion, which has proven in some ways to be a juggling act. At this point we are in the final stages of editing on this project and I have recently begun working on a preliminary campaign for another short that's in pre-production, so I thought I'd share a few observations.<\/p>\n            \u00a0<a href=\"\/blogs\/sourceress\/planning-marketing-strategy-for-an-independent-film\">Keep reading<\/a><\/div>\n      <div class=\"blog\">\n        <span class=\"label\">Blog: <\/span>\n        <a href=\"\/blogs\/sourceress\">Filmmakers Notebook<\/a>\n      <\/div>\n      <div class=\"comments\"><span class=\"label\">Comments<\/span> (0)<\/div>\n    <\/div>\n  <\/div>\n<\/div><div class=\"clear\"\/>\n"}